Wednesday, April 21, 2010

Shop Talk

     To all you retailers out there wondering why you can't sell through way-too-much stock every single season, wise words from Azzedine Alaia......

“There’s a fatigue in fashion, I think. Designer fashion is different now. Designers cannot create so many collections—cruise and pre-fall, accessories—when normally two-a-year is more than sufficient. A designer simply cannot invent something new every two months or so. It takes six months of research and work to build a new silhouette. I work until very late every morning since I do many things by myself. Personally, I know it’s not possible. That’s the reason why fashion today does not change very much. There is no time to think, to invent something new. You can no longer be excited or surprised. Rarely is there any freshness.”

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